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How to get approval for adsense in 2021

Still struggling with your Google AdSense approval? Take a break now and read this guide on how to get approval for adsense in 2021.

You will discover different factors that could be delaying your approval into Google AdSense Program. I will list the 21 elements that can deny or grant you instant AdSense Approval.

There is no cheat to getting approved, honestly. But there are things you should put to check and work on to increase your chances of getting approved into the program. They are discussed on the AdSense programme policy but I am going to break them down a bit for you to understand.

Most times, a minor case can result to your application not accepted. And what majority of the people do is look for other alternatives, not knowing they can easily fix the problem with their blog and re-apply for approval.

Most AdSense approval happens in the second or third application, but that doesn’t mean you cannot get approved at your first application.

In fact, I was able to get this very blog you are reading approved and ready for AdSense in a few weeks and get instant approval into AdSense program in single attempt.

how to get approval for adsense

Before I applied for AdSense with this blog, I published only five articles and four pages, no comments. I wasn’t even sure people where already reading my blog posts at that time, but I was sure of something; I wasn’t violating any policy!

Here is what I did:

I checked and made sure my blog follows the rules and guidelines provided by Google.  That’s exactly what I want to break down for you…

how to get approval for adsense – 21 Checklist.

Google wants every page on your website to be easily found within a few clicks. This is to make sure it is not difficult for anyone who visit your website to find any information they are looking for.

Site navigation includes linking from page-to-page, clear navigation menu at the top and footer of your website, a breadcrumb, sidebar tags and category widgets, search bar and a clear archive page.

AdSense stated that any website whose navigation system isn’t clear, or does not provide easy way to navigate will not be allowed into the program.

To make sure your site is easy to navigate, invite your friends and family members to have a look at your website, and ask them how difficult it was for them to navigate through the pages of your website.

If they answer “NOT DIFFICULT”, you are good! Otherwise, go back to your drawing board and draw a clear navigation map.

Website design

The design of your website must also be neat, clean and visual clear.

That being said, you must not try to hide any element of your website using CSS, JavaScript or any of such code that hides something. Your website design must not contain any malware or any script that tend to redirect visitors to another website.

If you are using a theme or template you do not have licence to, (for example, themes and templates downloaded from torrent sites) on a website you want to display google ads on, you will simply get a rejection message.

The reason is because, most of these themes and templates downloaded from untrusted sources do not have a clean code. It is possible they host malwares, or even contain codes that will redirect unfortunate visitor to GOD KNOWS WHERE!

Google AdSense stated clearly that they will not display ads on websites that host malwares, website that leads to website that hosts malware, or even a website that redirects users to another website (the sneaky way).

Also, your design should be visually clear to anyone who lands on your website. Don’t use text style or font size that will be difficult to read. You must not also use combination of text colour and background where your website users will find it difficult to read. For example, using a white font on a yellow background, or such should be avoided by all means.

If you need a website design that’s ready for AdSense, you can find them on themeforest or studiopress.

Quality of content

You must write content that ads value. –very important.

AdSense want to serve ads on contents that has great value. This is to make sure their advertisers reach their goal.

Quality contents should be able to solve problem. Give people the information they need without misleading them. Write as much as you can to cover more points. Your content should not be less than 1500 words long, and you should use images where appropriate.

When I applied for AdSense, the 5 blog posts I had were all more than 3000 words long, with about 5 to 10 images in each. Perhaps, that was secret.

But remember, you are writing for your audience to read, not AdSense. If you do it the other way round, you may still be approve, but you won’t be able to make money, because no one want to read contents that doesn’t add value.

Read each blog post you write two or three times to make sure it’s worth reading before hitting the publish button.

Plagiarism Check

You should also make sure that none of your website content has been published anywhere on the internet, partially or in full.

Google AdSense Program will not accept any website that does not provide unique articles. This includes:

  1. Website that copied contents of other websites and republish them
  2. Websites that promotes affiliate products that copies/import product description stores without adding value
  3. publishers that uses “autoblog” to populate their website

if you are applying for AdSense the first time, you should be sure that every piece of content on your blog/website was created by you. Use Copyscape to make sure your articles are 100% unique and also check for grammatical errors using Grammarly.

“About” page

Do you have an “about us” or “about me” page? Well… every website should.

Your about page is where you tell everyone about yourself or your company as the case may be. This is to put peoples mind at rest and for them to be sure they are dealing with human.

But there is something Google is looking out for…

If your “about page” is deceptive.

They also want to know who you are, and what you can deliver. They want to trust you, you must be an open book.

Clearly state you name on the “about page”, and it must match the name on your google AdSense application form and your ID.

“Contact” page

You must tell your blog or website users how to contact you when there is need to, and google AdSense want to see that on your website too.

Your “contact us” or “contact me” page should be brief. It doesn’t have to contain everything about your contact details, but your name, email, phone (optional though) and street address should not be missed out. If possible, add a map.

I’m not sure about this though, but they match your address with the one on your AdSense application. Sounds crazy, right?

One thing I’m sure of is you must have a contact page. You must also place it where someone who visit your website can see them.

Privacy Policy

AdSense stated in their policy that any website that is going to use AdSense for monetisation must have a privacy Policy page that discloses that third party may be placing and reading cookies on user’s browser.

This is because AdSense uses cookies to understand your website user’s interest to know what ads they are most likely to interact with and show it to them.

Creating a privacy policy page may not be so easy for you if you just started a blog or website newly. In that case, you can use a privacy policy template generator to easily generate your privacy policy, but be sure to edit it to stand out from other generated contents using similar software.

TOS page

“Terms of service” or “terms of condition” – any best way you know it should be present on your blog before applying for AdSense.

Your TOS page is a page where you tell your blog readers the conditions at which they continue to read your blog.

You can also use a terms of use page generator to generate one for your blog if you have no idea how to write one. But make sure you edit them as well, after generation.

All of these pages (about page, contact page, privacy policy, TOS) should be make accessible through the navigation bar and / or at the footer section of your website.

Google crawlers hates seeing dead links. It can negatively affect your AdSense approval.

If you are going to apply for AdSense, you must make sure your blog does not link to non-existing pages or page where contents have been moved or deleted. Broken links give users a terrible navigation experience weather it is internal or external broken links. So make sure you fix any broken link before applying for AdSense. You can use tools like Broken Link Checker to find all links pointing to non-existing pages.

Traffic source

If you use any means of traffic that involves spending money, then you will have a hard time getting approved into AdSense.

Even though there is no minimal traffic requirement to qualify for AdSense, but if you keep buying traffic, for example, participating in pay per click programs, AdSense will not accept you.

AdSense program policy also states that publishers must not participate in any PPC program. They are smart enough to know where traffic to your website is coming from. If you continue to use Google ads, Facebook ads, or any other program that enables you to drive paid traffic to your blog, they will know about it.

Drive quality traffic from quest post, SEO, Forums, Pinterest, etc. and stand a good chance of participating in Google AdSense program.


If your website is not written in any of these languages, don’t even bother applying for AdSense, you won’t be approved.

Google stated that they only support certain languages. So make sure that your blog language is among the whitelisted.


Obviously, you cannot use AdSense on every website. For example, an adult website or gambling website. In fact, Google listed about … types of websites that cannot be monetised using AdSense. That also applies to Blogs, forums or any page that talks about any of the following topics:

Also, if you own a lifestyle blog where you discus about any of those topics, forget about AdSense. You won’t be accepted.


You may thing age doesn’t matter, trust me. Even when you are under the age of 18 and still get approved, at a time you will be asked to verify your ID. That’s where it will hit you on the face.

Before you can be able to use AdSense, you must be above 18 years old. However, if you are not up to 18 and still want to monetise your contents, AdSense gave a guideline on how to go about it.

Make sure you are up to 18 before applying for AdSense, otherwise call your parents attention

Domain name check.

Domain name can also be a problem. If you are using a free hosting account with a subdomain like “”, you may not get approved into AdSense.

A domain name cost only about $11.99 per year, and you can get one from BlueHost.

Sometime, getting approval even with a custom domain can be difficult due to the domain extension. It is best to apply for AdSense using a generic top level domain (GTLD) like; .com, .net, .org, etc.

Also use a tool called Barnchek to check if your domain has previously been banned from AdSense.


Make sure your site is not blocking google crawlers from crawling your contents. Google need to craw, fetch and index your contents to understand what it’s talking about. If you block them from doing so, your account cannot be approved.

To check if Google crawler is blocked, type in your URL followed by ”/robots.txt”. Here is an example:

Also, you can Learn more about Robots.txt here.

Other ads networks

If you have any ads from another company running on your blog, then you must remove them otherwise, there will be a problem with your account approval.

Even though there are a few of these ads that can run along with AdSense, I advise you disable all of them by removing their codes from your blog before applying for AdSense.

Google don’t want AdSense ads to be served together with any display ads that looks similar.

Password protection

Every AdSense account will be reviewed manually by a staff in the AdSense section. So if your site is password protected, they can’t review your application.

For example, if your website is a membership site, or your content is restricted to a certain region even if it’s not password protected, you must lift all restrictions, remove all passwords and remove all membership levels before applying for AdSense.

SSL certificate

Also make sure your website loads securely. Even though it is not required by AdSense, it can help speed up your review process.

SSL certificate is free if you are hosting your blog with BlueHost. If you use Google’s Blogger, you will also get a free SSL certificate.

Number of articles/posts

Same sites get approved with just 5 posts, while some cannot still get approved with less than 25 posts. There is no actual amount of articles you should publish on your site to qualify, but there is a better chance with 15 – 20 well-written articles with a lot of information.

Don’t be a rush, find some interesting topics and write at least 20 article, having not less than 1500 words and 5 self-created images.

Valid XML sitemap

You must also provide a valid XML sitemap to google search console. A sitemap acts like a roadmap of your website that informs google about the URLs of your site.

Google crawlers follows this sitemap to discover all the pages and posts of a website. Since AdSense will also crawl your website, it is important to have a valid XML sitemap.

WordPress users can install yoast SEO. It generates an SML sitemap. If you are using Google’s Blogger, then you already have it. Add “/sitemap.xml” just after your site URL to view it.

Code placement

After registering for AdSense, you will be given a code to place at the HTML of your website. Though with or without the code, you will still be accepted or rejected, but trust me, it speeds up the review process.

Don’t be scared to edit your sites HTML. WordPress users can install an ad management plugin that makes it easy for them to inject any code into the header or footer section of their site’s HTML.

If you are on blogger, you can add the code by editing your template code: Appearance > Edit HTML > then add the code just after the <head> tag.

That’s it. The 21 Adsense approval checklist. Next time, I am going to talk about how to boost your AdSense earnings and make up to $3,000 per month.

How to get approval for adsense | FAQ

What do I need to sign up for AdSense?

You only need two things to apply for google AdSense;

  1. A website
  2. A google account

Publishers who want to make money from AdSense should make sure their website contents are unique. If you are ready to earn from Google AdSense program, sign up from here.

How do I know if I am eligible to join AdSense?

First, you must be 18+.

Make sure you follow the guides above and take time to review google AdSense program policy.

AdSense also work with some of Googles products such as and to allow you to create a hosted AdSense partner account.

How long does it take to review a website?

Once your application has been submitted, it can take up to 24hrs before you hear from AdSense team.

Sometime, it may take up to a week or two before they reply to your account. But if the code was added correctly, reviews usually take less than 48hrs.

If I failed the review text, what should I do?

Every time AdSense rejects your application, they give you a reason why they think your site does not qualify.

Take a break for some time and create more valuable contents, check for dead links, check for Plagiarism etc. and re-apply.

What are the possible reasons why my account was rejected?

There are so many reasons why AdSense may reject your account. Here are some reasons:
  • Traffic Source
  • Scrapped Content
  • Site under construction
  • Sensitive content
  • Difficult site navigation
  • Inappropriate language, etc.

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