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How to Figure Out the Right Kind of Video to Make
You have to understand that just because you know that video works at some level or
another, it doesn't necessarily mean that you have to instantly go out there and make
some kind of random video.
Last time I checked, taking wild shots in the dark is not
exactly a winning strategy. You're not exactly going to hit a bulls-eye just because you
took a random shot.
Figuring Out Your Competitors' Best Videos
In Chapter 1, I gave you an overview of how reverse engineering works. It's pretty straightforward. Basically, you come up with a list of keywords that are related to your niche. In Chapter Two, you will learn how to find out what videos your competitors are creating, and how to do even better than them.
Improving on Your Competitors' Videos
By now, you have a clear idea of which videos to reverse engineer, the next step is to
figure out how to improve on them.
Chapter Three will show you how to copy your competitors best videos and improve them.
Remember, reverse engineering is not just about figuring out who to copy.
You're going to have to improve on what's out there.
Upload your video to YouTube and other platforms correctly
A lot of people may think that uploading videos to YouTube is a fairly simple process.
You just need to follow the instructions and your video will appear on YouTube.
That’s
not the problem. The problem is visibility.
Anybody can upload stuff to YouTube, but
that doesn’t necessarily mean that the people they’re trying to reach would see their
videos.
This Chapter will show you how to correctly upload your videos you Youtube and other platforms to reach your target audience.
Writing a video script that works
Like it or not, videos are not just about appearances. You may have amazing graphics,
but if your graphics do not get the right message across, you’re not going to succeed as
well as you think.
Your video script must work. I know that seems pretty straightforward, but I want you
to wrap your mind around that statement. It must work. This means you should not
just go with nice-looking graphics. We’re going beyond appearance here.
We’re looking
at your overall message.
This chapter will show you how to write a video script that works
Promoting your video within YouTube
Starting with this chapter, I’m going to step you through the process of promoting your
videos.
At this point, you have a niche video that you positioned well on YouTube.
You
have uploaded it with the right attention-grabbing titles as well as specific calls to
action.
You have also come up with a video script that actually mentions the keywords that
you’re targeting within the video itself.
This increases your search engine optimization
chances of possibly pulling traffic from search engine results.
Promoting Your Videos Outside of YouTube
In chapter 6, I step you through the process of engaging with other channels on
YouTube. The point was to draw traffic within the YouTube ecosystem.
In this chapter,
I'm going to step you through the process of driving traffic from outside of YouTube.
Believe it or not. This is where the vast majority of your traffic will come from.
How to Sell Better with Your Video
If you follow the tips and tricks I taught you in the previous chapters you would do
well enough. At the very least you would get at least some sales.
But at the name of the
game-sales as you probably already know when it comes to online marketing, the
name of the game is optimization.
In this chapter, you will learn how to sell better with your videos and make the most profit.
Monetizing Your Videos
This Chapter will make you understand that monetization options are all too many.
Seriously there's too
many to count. But the problem is most of them will not make you any money. Just
because they exist doesn't mean you have to try them.
Most of them should be off limits to you because they're just non-starters. What follows
are monetization techniques that I can vouch for. These are monetization techniques
that I can hang my hat on and I wholeheartedly recommend them to you.
8 Key Video Marketing Best Practices You Must Always Remember
In this chapter, I'm going to quickly run through 8 best practices you have to remember
when doing video marketing.
These best practices will not only make you more money,
but they would level up the quality of your video output.
In other words, if you are serious about building a solid video marketing business, pay
close attention to the 8 quick best practice tips below.